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We deliver on-demand, accurate, up-to-date, and affordable fair- market-value appraisals to small and middle-market companies who want to know what they’re worth.

Why Do This? 


Whether you're considering the sale of your business, involved in a legal proceeding, applying for an SBA loan, planning for retirement or just want to know your strengths and weaknesses, knowing the fair-market-value of your company is essential information for every business-owner. That's why we're on a mission to make it easy and affordable for private company business-owners of all sizes, in any industry, to learn the fair market value of their business

We use state-of-the-art Big Data analytics. and a massive database of market comparables, to take the time, expense and mystery out of the valuation process. 

Our Valuation Methodology


We deliver business valuations in a fraction of the time and at a lower price point by using the BizEquity® Business Valuation Tool.

The determination of a company’s valuation is based largely on its relationship to current market “comparables”.  BizEquity® uses its proprietary patented software to gather and compile “comparable data” bi-weekly from over 25 distinct database sources that track corporate sales figures. These include such highly regarded database leaders as GF Data (an ACG company) and the IRS Integrated Comparable Database. Using these up-to-date comprehensive market comps, BizEquity® compiles over 18,000 of the most common “aliases” and sub- aliases (detailed industry classifications), by specific zip code. This enables BizEquity® to provide the most accurate comparative analysis available in the market today.

The valuation algorithm mimics the work that a professional business appraiser would perform by utilizing methods from the income and market approach (and even the cost approach in terms of determining liquidation value).  At the same time, the algorithm also "mirrors the marketplace" based on the usage of the same general set of valuation methods and value drivers that are utilized by real world buyers and sellers.  In the end, this is the primary task of the appraiser - recreate the scenario that reflects the give and take of buyer and seller on the open market.  We are estimating what the business would likely sell for - not what we think it should be worth.


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Used & Trusted By:

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Image by Mahdi Soheili

13 Key Performance Indicators (KPIs)

  • Return on Equity

  • Fixed Assets Turnover

  • Cash-To-Debt

  • Inventory-to-Income (pre-tax)

  • Receivables (Conversion)

  • Debt-To-Equity Ratio

  • Income-To-Revenue

  • Fixed Assets-to-Income (pre-tax)

  • Inventory Turnover

  • Interest Coverage

  • Receivables-to-Income (pre-tax)

  • Total Debt-to-Income (pre-tax)

  • Cash Flow-to-Revenue

Hardstone’s Informational Valuation Service 
Convenient + Credible + Confidential + Affordable


  • 7-Step data input process. Easy to follow, do-it-yourself, guided instructions. 

  • Designed to share access with your executive team, accountant or financial advisor. 

  • Real-Time, Multi-dimensional valuation information. 

  • 13 Key Performance Indicators (KPI) comparisons in your industry and Zipcode

  • Annual subscription, update financial data every quarter.

  •  Report delivered by email within 24 hours.


  • Endorsed by the American Bankers Association (ABA) and used by over 1,100 banks and financial institutions.

  • A patented algorithm uses methods from the Market, Asset, and Income approach to reach the valuation results. 

  • The platform produces four values along with more than a dozen industry-benchmarked KPIs.

  • Asset, Stock/Equity, Enterprise, and Liquidation values

  • BizEquity® has the largest real-time database of primary and curated comparables in the market.


  • No SS# or Tax-ID numbers required

  • We only need your NAICS Code, Zip Code & email address. Otherwise, you can be completely anonymous. 

  • User enters financial data and can delegate portal access to trusted advisors

  • 256-bit Secure Socket encryption 

  • Hosted by Amazon Web Services (AWS)


  • 29 page informational valuation report with 4 opinions of value and 13 Key Performance Indicators (KPI) + complimentary Insurance Coverage Report - $2,495 * for a annual subscription that includes FREE quarterly updates, 

  • No upfront charges - payment is made when a completed written report is ordered.

When Certified Matters

For business and personal matters that require qualified, third-party valuations that will stand up in a court-of-law, or with the IRS, we work with a team of affiliates who are all NACVA Certified Valuation Analyst® (CVA®), a designation that is the World's premiere valuation credential and is the only valuation credential accredited by both the National Commission for Certifying Agencies® (NCCA®), the accreditation body of the Institute for Credentialing Excellence™ (ICE™), and the ANSI National Accreditation Board® (ANAB®).

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