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We deliver on-demand, accurate and affordable fair- market-value appraisals to small and middle-market companies who want to know what they’re worth.

Why Do This? 


Whether you're considering the sale of your business, involved in a legal proceeding, applying for an SBA loan, planning for retirement or just want to know your strengths and weaknesses, knowing the fair-market-value of your company is essential information for every business-owner. That's why we're on a mission to make it easy and affordable for private company business-owners of all sizes, in any industry, to learn the fair market value of their business

We use state-of-the-art Big Data analytics. and a massive database of market comparables, to take the time, expense and mystery out of the valuation process. 

Our Valuation Methodology


We deliver business valuations in a fraction of the time and at a lower price point by using the BizEquity® Business Valuation Tool.

Our technology uses the power of Big Data to deliver an extremely accurate business valuation through a simple 7-step process.The technology utilizes over 2 dozen data sources, providing access to the most accurate information on comparables and multiples for over 900 different NAICS codes. This means that your valuation takes more factors, data sources, and industry standards into consideration than the typical business valuation.

The 7-step process and patented algorithm uses methods from the Market, Asset and Income approach to reach the valuation results and 13 Key Performance Indicators (KPIs). The methodology and 7-step process has been endorsed by the American Bankers Association (ABA) and is in use today by over 1,100 banks, financial institutions, accounting firms, M&A advisors and business brokers. The methodology and math behind the scenes is tested, accurate, endorsed by industry leaders, and is reliable, safe and secure.


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Used & Trusted By:

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13 Key Performance Indicators (KPIs)

  • Return on Equity

  • Fixed Assets Turnover

  • Cash-To-Debt

  • Inventory-to-Income (pre-tax)

  • Receivables (Conversion)

  • Debt-To-Equity Ratio

  • Income-To-Revenue

  • Fixed Assets-to-Income (pre-tax)

  • Inventory Turnover

  • Interest Coverage

  • Receivables-to-Income (pre-tax)

  • Total Debt-to-Income (pre-tax)

  • Cash Flow-to-Revenue

Hardstone’s Informational Valuation Service 
Convenient + Credible + Confidential + Affordable


  • 7-Step data input process. Easy to follow, do-it-yourself, guided instructions. 

  • Designed to share access with your executive team, accountant or financial advisor. 

  • Real-Time, Multi-dimensional valuation information. 

  • 13 Key Performance Indicators (KPI) comparisons in your industry and Zipcode

  • Annual subscription, update financial data every quarter.

  •  Report delivered by email within 24 hours.


  • Endorsed by the American Bankers Association (ABA) and used by over 1,100 banks and financial institutions.

  • A patented algorithm uses methods from the Market, Asset, and Income approach to reach the valuation results. 

  • The platform produces four values along with more than a dozen industry-benchmarked KPIs.

  • Asset, Stock/Equity, Enterprise, and Liquidation values

  • BizEquity® has the largest real-time database of primary and curated comparables in the market.


  • No SS# or Tax-ID numbers required

  • We only need your NAICS Code, Zip Code & email address. Otherwise, you can be completely anonymous. 

  • User enters financial data and can delegate portal access to trusted advisors

  • 256-bit Secure Socket encryption 

  • Hosted by Amazon Web Services (AWS)


  • 29 page informational valuation report with 4 opinions of value and 13 Key Performance Indicators (KPI) + complimentary Insurance Coverage Report - $2,495 * for a annual subscription that includes FREE quarterly updates, 

  • No upfront charges - payment is made when a completed written report is ordered.

The Process

1. Learn about our valuation features and the client portal at our FAQ page and watch the video.

2. Gather the financial data you will need to complete the 7-Step process.

Your company’s tax returns for the past 3 years are the best source, but P&L and Balance Sheet information from your accounting software will be fine. Use the Owners/Officer Compensation Worksheet for Seller’s Discretionary Earnings (SDE) calculations.

3. Begin your confidential valuation. Enter data at your own pace.

The user can save and return to the valuation portal and can request input from another party (CFO, accountant, advisor, partner, attorney, etc) using the “Delegate” tab on the portal. There is a seven day time period for completing the report, but the “Delegate” also gets 7 days, so most people can work in that time frame. 


4. At Step-8 you pay only if you want to receive your 29-page valuation report by email within 24 hours.

Image by Jean-Philippe Delberghe

Valuation is not a one-time event

The value of your business changes every day. Whether its world events striking your supply chains, or a local competitor entering your market, anything can drive the market's view of what you're worth. You should know your value first. Our rapid-response big-data analytics will give you the edge you need to protect your biggest investment. 

When Credibility Matters

For business and personal matters that require qualified, third-party valuations that will stand up in a court-of-law, or with the IRS, we work with a team of affiliates who are all NACVA Certified Valuation Analyst® (CVA®), a designation that is the World's premiere valuation credential and is the only valuation credential accredited by both the National Commission for Certifying Agencies® (NCCA®), the accreditation body of the Institute for Credentialing Excellence™ (ICE™), and the ANSI National Accreditation Board® (ANAB®).

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